MUJIGAE BIMBIMBAP & CASUAL KOREAN FOOD

MUJIGAE BIMBIMBAP & CASUAL KOREAN FOOD

Mujigae is a restaurant that serves Korean food. This restaurant is original from Indonesia, with its founder Mr. Yunus with his wife, and now held by his son Mr. Alvin. Mujigae established since March 2013, first standing in Ciwalk Bandung. The concept of the restaurant that carried the true smell of K-POP and for teenagers. But. as time went by, Mujigae became a family restaurant, a lot of family groups eating in Mujigae

v VISION

“To Be The World Class Restaurant Industry.”

v MISSION

“Giving the Best Value to the Customer through Best Product and Service.”

v STRATEGY

•         WINNING CONCEPT
•              WINNING TEAM
•            WINNING SYSTEM

v BUSINESS MODEL

•          Business is engaged in restaurant services (Food and beverage)
•          Carrying the concept of Digital Korean Experience (ranging from dishes, music, video, and entertainment)
•          Serving casual Korean food (can be consumed daily) at affordable prices
•          Aims to provide hangout for Korean culture lovers
•                   The operational process by using iPad for

   - Ordering Food

  
  

   - Call The Waiter

  
  

   - Korean MV Request

  
  

v ICT STRATEGY

•          VIRTUAL WAITRESS
•          K-POP’S MUSIC VIDEO
•          SOCIAL MEDIA
•          TV SHOW: RUNNING MAN
•          PHOTOS
•          MUJIGRAM (Print Your Picture in Mujigae with The Machine)
• Step 1: Login on Instagram and Post your Photo with hashtag #MujigaeResto
• Step 2: Choose Frame
• Step 3: Photos printed and taken home

v ANALYZING THE ROLE OF IT IN AN ORGANIZATION

•          Support        

The operational of the company does not depend on IT and IT to be the only day-to-day operation support system.

•          Factory

IT has become the core of the organization's activities so that when IT failure will be disastrous for the organization's organization

•          Turnaround

At first did not rely on the life of their operations on IT, dependent on IT to improve its business capabilities.

•          Strategic

The implications of these two dimensions are significant: extensive and constant use of IT and constant innovation.

v PRICE MENU

The menu prices are presented relatively cheap with prices around

Rp. 15,000 – Rp. 60,000

For the portion served this mujigae, is quite worth it with the listed price.